Seller Benefits from Auction

  • Offers seller another option
  • Creates competition among buyers—auction price can exceed the price of a negotiated sale. An auction generates excitement and heightens buyer interest.
  • Exposes the property to a large number of pre-qualified prospects.
  • Accelerates sales-the property can sometimes be closing within six-eight weeks of listing.
  • Eliminates high seller carrying costs—(such as interest, taxes, maintenance)
  • Auction brings interested buyers to a point decision—they must act now or lose an opportunity to purchase.
  • A seller knows exactly when the property will sell.
  • Auction reduces the time the property is on the market.
  • Auction eliminates numerous and unscheduled showings.
  • Auction takes the seller out of the negotiation process.
  • Auction is an aggressive, advance marketing program that increases potential interest in and awareness of a property.
  • Seller is able to obtain liquidity
  • Seller is able to move on to other investments and free up capital.